“Nobody ever went broke underestimating the taste of the American public.” H.L. Mencken
Somewhere, someone made a lot of money from velvet Elvis paintings, ‘Dancing With The Stars,’ the Kardashians, and Golan-Globas action movies.
Consumer Reports has never been the font of wisdom it presumes to be. It is fundamentally a mass-market functionary. Excellence has never been a mass-market feature. The masses want cheap, convenient, simple, quick, and easy. Don’t fret too much about what ignorant people say. There will usually be naysayers, cynics, blowhards, buffoons, and know-it-all contrarians in any environment. If a video consumer appreciates cinematic art, can comprehend the fundamental importance of image fidelity toward that end, display calibration becomes a requirement to realize what they want. Most TV owners don’t care that much about such a priority. Other lifestyle choices will supersede any investment in image fidelity. Our “job” is finding those video consumers who care about such concepts.
