“overkill for 99% of viewers” ?? Not so sure about that figure…
But I agree with Michael. As professional calibrators we need to adapt. Examples such as offering a greater value for our services and educating our clients (or potential clients) are two good ways to separate ourselves from the wannabe’s.
Just to nitpick, “ISF-certified”?? Doesn’t exist. Trained yes, certified no. Why no mention of THX-Certified professional calibrators?