THX Calibration app – The Verge article

[Anonymous]

Just saw this article on The Verge. http://www.theverge.com/2013/1/29/3927728/thx-tune-up-calibration-app-iphone-home-theater

Although it does mention in the article that THX states this is not a replacement for a professional calibration, I have to wonder how much of the more casual consumer market is being eaten up by stuff like this and Media Director being included in electronics. And by “casual”, I mean those consumers who would actually potentially consider hiring a professional calibrator.

While it’s great to see the “gospel” of image quality being spread, I have to wonder if the pool of potential customers is being reduced for calibrators with stuff like this.

Any thoughts?

Topic

[Anonymous]

People that use this would never have called you up in the first place. But it might get them intrigued enough to look into this calibration thing more.

The world changes … you need to adapt to survive.

The bigger issue is that the enthusiast pie gets smaller as entry level gear and software becomes cheaper and cheaper … once more … adapt or face the consequences.

regards

[Anonymous]

“overkill for 99% of viewers” ?? Not so sure about that figure…

But I agree with Michael. As professional calibrators we need to adapt. Examples such as offering a greater value for our services and educating our clients (or potential clients) are two good ways to separate ourselves from the wannabe’s.

Just to nitpick, “ISF-certified”?? Doesn’t exist. Trained yes, certified no. Why no mention of THX-Certified professional calibrators?

[Anonymous]

You’d think the article had to have input with THX … but it doesn’t even mention that THX calibrators exist. Why am I not surprised …

[Anonymous]

@Lee Gallagher 3876 wrote:

…..Why no mention of THX-Certified professional calibrators?

Indeed! In addition to that, why are we suddenly only finding out about this from any source other than THX, Ltd.? Some of THX, Ltd.’s most avid supporters are those who have personally invested substantial sums of money and time toward representing and advancing the THX mission and reputation. This community should have been among the first to know this was coming to market, not someone outside of THX, Ltd. I heard it first from a poster at the Blu-ray.com forum, of all places!

I have been actively supportive of THX since becoming certified in June of 2002. This incident is not a good example of apt organizational adaptability. Loyalty, mutual respect, and gratitude are virtues in rare supply in today’s corporate environment. I’m not referring to Gregg and Michael, here. They have consistently demonstrated themselves exceptional leaders in the organization, and within the professional display calibrator community.

Best regards and beautiful pictures,
Alan Brown, President
CinemaQuest, Inc.
A Lion AV Consultants affiliate

“Advancing the art and science of electronic imaging”

[Anonymous]

its to bad that the THX Tune-Up iOS app does not work on my ipad1. maybe they could of come out with a basic version like the isf hdtv calibrator app..

[Author]

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