About PVA

Professional Video Alliance (PVA)

Excellence Together

The Professional Video Alliance (PVA) is an international organization dedicated to advancing video standards and maximizing image fidelity across the professional and custom installation markets.

PVA represents a collaborative alliance of premier manufacturers, calibration professionals, post-production specialists, and technical educators who share a commitment to measurable performance and standards-based implementation.

Excellence is not achieved in isolation. It is achieved together.

Education & Certification

PVA provides advanced training and certification in video performance, calibration methodology, and standards-based implementation. Instruction is delivered globally and remains vendor-neutral, while maintaining close collaboration with member manufacturers to ensure real-world application.

Successful participants who meet rigorous requirements — including examination, hands-on validation, and documented calibration reporting — earn the designation PVA Certified Video Professional.

Manufacturer Collaboration & Professional Services

In addition to education, PVA works directly with manufacturers to support product consulting, performance evaluation, standards validation, and certification pathways. Through these efforts, PVA helps ensure that products entering the marketplace meet measurable performance expectations aligned with industry standards.

PVA actively engages with organizations such as SMPTE, CEDIA, and the International Colorist Academy to remain aligned with evolving technologies and best practices.

About the Founder

Gregg Loewen is an internationally respected authority in video standards, calibration methodology, and performance optimization. He created the THX Video Training Program and has provided structured education and certification since 2007.

Through his partnership with the International Colorist Academy (ICA), he expanded professional video standards education into the global post-production community.

As Founder of the Professional Video Alliance, Loewen continues to advance education, certification, and manufacturer collaboration through a unified, standards-driven approach. PVA complements related initiatives such as the Home Acoustic Alliance (HAA), expanding the focus to comprehensive video performance and measurable image fidelity.