Apple promote calibration as a feature of new iMacs

[Anonymous]

It appears that Apple are upping their game, with regards to calibration of their new line of iMac displays, according to their website:-

“Individually calibrated for true-to-life color.
None of these innovations would matter much if the iMac display didn’t deliver vivid, true-to-life color. Which is why we put every single display through an exacting color-calibration process using three state-of-the-art spectroradiometers: one to measure gamma, one to measure white point, and one to check the work of the other two. This equipment is tuned to meet color standards recognized around the world for precision and accuracy.”

Is it really necessary to use 3 state-of-the-art spectroradiometers or is this an example of ‘reality distortion field advertising’ ?

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