THX certified TVs vs. THX Calibration.. Customer Narrative

[Anonymous]

What should be our Narrative be when someone asks “why do I still need my THX certified TV calibrated?”

The latest Crutchfield catalog says this about the LG THX Plasmas “The THX mode delivers a super-accurate picture day or night – without the expense of a Professional Calibration”

What should our response be to a customer that reads that?

Topic

[Anonymous]

Best attempt so far by manufacturers to get it “right.” But this “right” cannot account for:

The room environment
The equipment you hook up to it
Is the equipment set up right?
Is the TV set up right? Is close within 1% of where it needs to be or 20% of where it should be?
Manufacturers allow all of 35 sec. to calibrate a TV on the assembly line …. what does that really get you?

What to do about non-reference viewing?
If the TV has a correct mode in it and the client doesn’t know which one it is … does it benefit them? I have the right answer … it is in this bucket of numbers somewhere.

THX mode designed for reference viewing environment… now who has that?

Just for a start …

Certification is on the engineering side … calibration is making everything talk the same language … calibration is not engineering.

Regards

[Author]

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